GAME in France
GAME is the number two specialist pc and video games retailer in France, and our specialist proposition is winning market share. We have the necessary head office infrastructure to support a larger network of stores.
Core attributes
Property: GAME France has 197 locations in all major high profile city centres and shopping centre locations.
We made two strategic acquisitions in 2005 and 2006, adding 71 stores, and moved quickly to re-brand all of these new stores and integrate them in to our operations.
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Head office &
DC |
Paris |
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Total stores |
197 |
|
Store Locations: |
|
|
Shopping centres |
96 |
|
High street |
99 |
|
Concessions |
2 |
|
|
|
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Average store size |
85m² |
|
Staff |
950 |
(September 2009)
Supplier relationships: The buying team in Paris have long standing relationships with all hardware and software suppliers in France.
Distribution: 51,500 sq ft distribution centre
Online: www.game.fr
Preowned: All GAME stores offer customers the opportunity to trade in games, and a large range of preowned games to buy
CRM: The GAME Reward Card has over 2.7 million members.
