GAME
With around 4,700 employees and 441 outlets, GAME is the leading video games retailer in the UK. Our stores are in prime shopping centre and high street locations, retail parks and department stores.
Market leader
GAME, founded in 1991, has grown from a collection of 11 stores to become the UK's market leader.
Our success is based on the strength of our core attributes and our continued focus on customers.
Property: GAME stores are easily accessible to customers across the country. As well as standalone stores, we have concessions in Debenhams, Fenwicks, Hamleys, and Selfridges.
GAME UK & Eire
|
Head office &
DC |
Basingstoke |
|
Total owned stores |
441 |
|
Store Locations: |
|
|
Shopping centres |
232 |
|
High street |
127 |
|
Out of town/outlets |
31 |
|
Concessions |
51 |
|
Average store size |
113m² |
|
Staff |
4,700 |
(October 2009)
Supplier relationships: GAME's expert buying team in Basingstoke works closely with all hardware and software suppliers in the UK.
Distribution: The purpose built 196,000 sq ft Group's UK distribution centre opened in 2004. Located in Basingstoke, within 2 miles of the M3 motorway, it is ideally placed to link with the entire UK & Ireland store network.
Online: www.game.co.uk
Preowned: All GAME stores offer customers the
opportunity to trade-in games, and a large range of preowned games
to buy.
CRM: the GAME Reward Card has over 7.5 million members in the UK, 2.5m members have shopped in the last 12 months.
