Our strategy
Our vision is to be our customers' first choice for all of their gaming needs.
In February 2011 CEO Ian Shepherd outlined a clear strategy to achieve this, called Dedicated to Gaming.
It has five drivers for growth which build on our current business strengths.
We will:
- Grow our web and digital business dramatically,
- Ensure our great stores work seamlessly with our web offering,
- Deliver the very best range of games and gaming products to customers, including products you can’t buy anywhere else,
- Make games more affordable by creating different ways to buy and own them
- Build on our amazing Reward and Elite loyalty cards by developing personalised communications with all of our customers to make sure we give them the best advice.
