Press releases
GAME to open in revitalised Bullring
08/08/2003
GAME, Europe’s leading specialist retailer of video games and computer software is today announcing an addition to its 340+ store portfolio in the UK & Eire – GAME in Bullring, Birmingham will open at the unveiling of the centre in September.
GAME has taken a 1,500 sq ft unit in the prestigious, new look Bullring in the centre of the city.
As the UK’s number two city for shopping, GAME will be looking to serve the estimated 7 million people that live within a 1 hour radius of Bullring, introducing them to the GAME experience.
To mark the opening of the store, GAME will be running 10% and 20% off selected products, as well as competitions and decorating the store to welcome customers. The first 40 customers that enter the store on the first day will receive a free copy of ‘Lord of the Rings: The Two Towers’ game, worth £35 each.
Bullring’s aim is to be the place ‘Where Passion and Shopping Combine’, and that’s a sentiment that GAME identifies with. Bullring’s futuristic and modern environment complements GAME’s range of up to the minute products and brand image perfectly.
Stephen Boyce, Property Director said “We believe that Bullring’s goals fit in with GAME’s. Our aim has always been to provide our customers with the most up-to-date products, with the best customer service in the industry, and ultimately to deliver them with passion and excitement.
“With only a month to go until launch, we’re busy planning the opening in this important location. GAME is all about providing our customers with what they want, and we think that Bullring is the ideal venue to deliver this.”
Tim Walley, general manager at Bullring said “At Bullring we’re very pleased to have GAME on board. We look forward to working with all the staff at GAME to ensure that we achieve our objectives.”
GAME in Bullring, Birmingham is due to open at the beginning of September 2003.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group (formerly called Electronics Boutique) currently operates from over 335 stores in the UK and Eire, 30 GAME stores in Sweden, over 90 CentroMAIL stores in Spain and over 55 ScoreGames stores in France. It also offers on-line shopping and game play services.
For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.uk.com.
About Bullring
Bullring. It’s Birmingham’s newest shopping destination. And the most exhilarating city centre retail experience you’ll have anywhere in Europe.
Built at a cost of over £500m, Bullring brings 26 football pitches worth of shops, boutiques and restaurants into the centre of town. It reintroduces some of Birmingham’s traditional streets and creates a stimulating, glass covered environment where you can shop, eat, or just be. In fact, Bullring completely redefines the city centre. And it will change the way you feel about Birmingham. Forever.
To find out more visit www.bullring.co.uk
Please contact Simon Soffe / Lisa Artemis GAME PR Dept –
01344 464442 / 464512
