Press releases
GAME & NINTENDO official magazine partner with exclusive playable disc
12/12/2003
In stores from today, Friday 12th December, the latest issue of Nintendo Official Magazine UK (NOM UK) is proving to be a big hit with fans of Nintendo, Pokémon and innovative, new GameCube games.
It’s the first time NOM UK has come bundled with a playable demo disc. Readers will receive a three-level playable demo of Sega’s Billy Hatcher & the Giant Egg (with single and multiplayer options), an official inflatable Nintendo toy (Bullet Bill, Bowser or Ganondorf); PLUS a free pack of Pokémon STAKS, collectible character magnets.
The January issue’s main feature is an exclusive preview of Pokémon Colosseum, plus there are previews of Prince of Persia, Teenage Mutant Ninja Turtles, Mario Golf, Pac-Man Vs. and F-Zero 2 on Game Boy Advance. Reviews include Mario & Luigi, Medal of Honor: Rising Sun, True Crime: Streets of LA, Mario Party 5 and Quidditch World Cup.
Finally, in keeping with the Christmas spirit, NOM UK has partnered with Electronic Arts, to give away a widescreen TV and DVD player package, as well as loads of EA games, all worth Ł2000. The issue is supported by in-store trade marketing as well as advertising in other Emap magazines, including Kerrang! and MATCH.
Kathryn Hinton, Buying Assistant at GAME said “We’re very pleased to be stocking Nintendo Official Magazine’s first playable demo disc, and it’s great that it’s for such an innovative title as Billy Hatcher and the Giant Egg. This issue of the magazine has only been on sale for one week, and it’s already very popular with our customers. This deal further cements our relationship with NOM UK.”
Stuart Bell, Marketing Manager at Emap Active said “Nintendo Official Magazine’s remit is to increase our brand profile and awareness to both current and potential readers. Choosing GAME fulfils that objective, because we know that this demo disc package will go straight into the hands of Nintendo fans at retail.”
NOM UK has also appointed a new advertising manager, Nuria Taylor. Nuria is taking advertising bookings for the February - April issues (01733 288098).
About GAME:
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 350 stores in the UK and Eire, over 30 GAME stores in Sweden, over 90 CentroMAIL stores in Spain and over 55 ScoreGAME stores in France. It also offers on-line shopping and game play services.
or further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.uk.com.
About EMAP:
Emap Consumer Media comprises the majority of the company's consumer magazine portfolio in the UK and overseas, with the exception of France. Over 70 titles in the UK, many with market leading positions, serve the automotive, special interest, women's, men's, entertainment and young women's markets.
For further details please contact:
Simon Soffe / Lisa Artemis – GAME PR Dept
01344 464442 / 464512
Stuart Bell, Emap Active
01733 288090
