Press releases
Debut GAME Mag sells out
21/05/2004
| The debut edition of The GAME Mag has stormed the video games magazine market – becoming an instant top seller, officially selling out with sales over 59,000 copies, and becoming one of the UK’s top selling multi format titles. The magazine is produced in a partnership between Future Plus, (the customer publishing and creative solutions arm of Future Publishing, the UK’s leading games magazine publisher) and Europe’s favourite video games retailer GAME. It is strategically targeted at mass market consumers – with easy to understand games reviews, news updates, consumer-style features, joint launch cover boys David Beckham and Johnny Wilkinson, and a competitive £1.99 cover price. |  |
It is strategically targeted at mass market consumers – with easy to understand games reviews, news updates, consumer-style features, joint launch cover boys David Beckham and Johnny Wilkinson, and a competitive £1.99 cover price.
GAME and Future Plus are delighted with the success of the debut edition. A second edition is in development and advertising space is selling fast. With customer demand so high, over 70,000 copies will be printed.
GAME Marketing Director, Anna Macario said “The GAME Mag’s popularity makes it a very effective way to communicate with a huge audience.”
“Our priority is to make the magazine an invaluable resource for customers – giving them plenty of relevant information and worthwhile promotions. The production team from Future Plus cleverly design the content to appeal to a broad range of people buying games, and the results have been fantastic. Customers clearly find it very useful and entertaining.”
“Video games are now mainstream entertainment – so there are exciting opportunities for all kinds of advertisers trying to reach this important audience.”
Publishing Director at Future Plus, David Maher-Roberts said “The GAME Mag has been successful from the very first issue because the GAME team have kept their strategy clear and simple at all times. This has made it easy for the Future Plus team to focus on delivering to our own strengths – that is create an all-round high-quality magazine, targeting the right consumers with visible results for all involved.”
“We are confident that together we can build on the first issue by continuing to develop the magazine into an even more effective communication vehicle for GAME.”
The GAME Mag is available at all 360 GAME stores in the UK, and online at www.game.net.
The GAME Mag is a unique magazine produced in partnership between GAME, Europe’s leading retailer of video games, and Future Plus, the customer publishing and creative solutions arm of Future Publishing, the UK’s leading games magazine publisher.
Produced quarterly, the magazine is designed for the huge numbers of ‘mass market’ customers now buying video games. This market has grown fast over recent years, from £500m in 1995 to £2bn in 2003. With a market similar in size to cinema, music or video rental, video games are now mainstream entertainment.
About GAME
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 350 stores in the UK and Eire, 35 GAME stores in Sweden, over 90 CentroMAIL stores in Spain and around 60 GAME stores in France. It also offers an on-line shopping service.
For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.net.
| For further details please contact |
| Simon Soffe / Lisa Artemis – GAME PR Dept |
| 01256 784442 / 784512 |
About Future Publishing
Future Publishing is part of The Future Network Plc, which was founded in the UK in 1985. Today, The Future Network publishes over 90 special-interest consumer magazines worldwide, is the world’s leading publisher of video games magazines and is the fifth largest magazine publisher in the UK. Future employs around 1,000 people in offices in the UK, US, Italy and France. Almost 100 international editions of Future’s magazines are also published in 30 other countries across the world. The company is listed on the London Stock Exchange (symbol FNET).
For more information please contact:
Leah Moore, Communications, on 01225 822 517
