Press releases
Tony Hawk delights fans at GAME
05/11/2004
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| Tony signed copies of the GAME |
Skate legend Tony Hawk launched his new video game Tony Hawk’s Underground 2, at an exclusive signing at video games store, GAME in Oxford Street. Tony arrived in-store on 27 October to be greeted by hundreds of fans, queuing up to have their copies of the game signed.
Tony Hawk’s Underground 2, made by Activision, is an urban street sports game which allows players to skate around a variety of international cities as one of 20 skatable characters in a ‘world destruction tour’.
GAME is Europe’s leading specialist retailer of video games and computer software, with over 380 stores in most high street and shopping centre locations in the UK and Ireland.
Nick Pilcher, Regional Manager at GAME said “We were all very excited to have Tony in our store on Oxford Street. Many of our customers had waited for hours to meet Tony and have their games or skateboards signed by him, and they were not disappointed!”
“Extreme sports are increasingly popular in this country and across Europe, and we’re seeing more and more TV and lifestyle shows including skating and other related sports. To have launched this game with Tony here in our Oxford Street store is a great way for GAME to provide something extra to our customers.”
*Notes: Tony Hawk's Underground 2 is available now on PlayStation 2, Xbox, GameCube, PC, and GameBoy Advance SP.
About GAME:
GAME is Europe's leading specialist retailer of computer software and video games. The Group currently operates from over 380 stores in the UK and Eire, 35 GAME stores in Sweden, over 90 CentroMAIL stores in Spain and around 60 GAME stores in France. It also offers an on-line shopping service.
For further corporate information log onto www.gamegroup.plc.uk, and for the new look on-line store log onto www.game.net.
About Activision:
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
© 2004 Activision, Inc. Activision and Pro Skater are registered trademarks and THUG is a trademark of Activision, Inc. All rights reserved. Tony Hawk is a trademark of Tony Hawk. All other trademarks and trade names are the properties of their respective owners.
| For further details please contact: | Simon Soffe / Lisa Artemis – GAME PR Dept |
| 01256 784442 / 784512 |
