Press releases
Joint venture with The GAME Group plc
09/08/2005
Highbury House Communications plc is pleased to announce that Highbury Entertainment (the principal publishing division of Highbury) has entered into a joint venture with The GAME Group plc to publish the official GAME magazine. The first issue from Highbury is expected to go on sale in September this year.
The magazine will draw upon Highbury’s expertise in games publishing, developed through its established portfolio of games magazines.
Commenting on the joint venture today, Mike Frey, Managing Director of Highbury Entertainment, said “This is a significant magazine initiative for Highbury. It will allow games publishers to communicate with gamers at the point of purchase, and will be a highly influential official magazine in terms of converting readers into purchasers. This Christmas and into 2006 will be perhaps the most exciting time yet for gamers with the launch of Sony’s PSP, followed by Microsoft’s next generation console, the Xbox 360, and the Sony Playstation 3. The GAME magazine will allow games publishers to communicate directly with gamers on the high street about their releases for these platforms.”
GAME is Europe’s largest retailer of video games with over 400 stores in the UK and Ireland and 200 stores in Continental Europe.
Highbury Entertainment publishes over 40 magazines including over 10 games related titles.
For further information, please contact:
| Highbury House Communications plc | Tel: 020 7608 6600 |
|---|---|
| Mark Simpson, Chief Executive Officer | |
| Mike Frey, MD Highbury Entertainment | |
| College Hill | Tel: 020 7457 2020 |
| Tom Baldock/Adrian Duffield | |
| GAME | Tel: 01256 784442 |
| Simon Soffe, Head of PR |
